Is Your Brand In Alignment? How To Fix It w/ Brian Fischer of Ignyte

Is Your Brand In Alignment? How To Fix It w/ Brian Lischer of Ignyte

Brands are a lot like people. The companies and organizations we own or work for all have values, beliefs, and aspirations that they attempt to live up to every day. Sometimes however, our brands begin to drift away from those stated values and the resulting gap is perceived by our clients and customers as an inauthentic brand. Brain Lischer is the …

TCP 018: How (and Why) to Think About Your Personal Brand w/ Cal Cagno

How (and Why) to Think About Your Personal Brand w/ Cal Cagno

For many of us, the word brand is something that we associate more with large companies than with our one person solopreneur companies. If we’re employed by another company, big or small, we might not think of our own personal brand at all. The thing is that we all have a brand, and when it comes time to move on …

Grow Your Business Big. Very Big w/ Jon Dwoskin

Grow Your Business Big. Very Big w/ Jon Dwoskin

“I think you’ll do great in college, but I think you’ll learn a lot more from these tapes and people like Brian Tracy than you will college.” [11:00] That was the advice Jon Dwoskin’s father gave him before heading to college, after giving him a set of tapes by Brian Tracy called The Psychology of Success. (Yes, tapes. For a …

Authentic Hotel Branding, Not Just A Buzzword w/ Deanna Ting

Authentic Hotel Branding, Not Just A Buzzword w/ Deanna Ting

Do you ever find yourself staying in a hotel in a new city (or maybe one you’ve been to before), and everything about the hotel is so generic that you have no concept of where you are? Maybe the hotel looks theexact same as the one in Detroit, or Toronto, or London or Sydney. Each city is unique and exciting …