Tell Crossroads Podcast 023: How To Be A Great Boss w/ Rene Boer

How To Be A Great Boss w/ Rene Boer

Confession time: It took me almost 10 years of running my business and managing my employees to finally become comfortable with the word “boss”. I just didn’t want to be that guy, I wanted to be a part of the team. And I know I’m not the only one The thing I realized however, is that for my team to …

How To Discover Your (And Your Brand’s) Unique Voice w/ Steve Wiens

For so many of us who are creating anything, one of the biggest challenges we face when starting out is finding our voice. Whether we’re writing a book, a blog recording a podcast, or writing copy for our business’ website, we all want to convey who we are – whether as an individual or brand – but often don’t know …

What is Your Unique Why And Why Does It Matter? w/ Don Lee Of OptiGear

So you’ve been working at the same job for years but lately, you’ve been feeling that it’s just not a great fit. Maybe it’s never been a great fit. Either way, you know there’s more that you could be offering the world, but you just don’t know what, or where to even begin. Don Lee has over 25 years of …

Why Educating Is The New Selling w/ Jon Collins & Tim Mackie

Jon Collins was making a living pioneering short product explainer videos for Silicon Valley startups and tech companies such as Google and Facebook. Early on he identified and developed his skill of taking an extremely complex topic and conveying the central idea in a concise and engaging manner through video. As is so often the case with creatives, he was …

Is Your Brand In Alignment? How To Fix It w/ Brian Fischer of Ignyte

Is Your Brand In Alignment? How To Fix It w/ Brian Lischer of Ignyte

Brands are a lot like people. The companies and organizations we own or work for all have values, beliefs, and aspirations that they attempt to live up to every day. Sometimes however, our brands begin to drift away from those stated values and the resulting gap is perceived by our clients and customers as an inauthentic brand. Brain Lischer is the …