Why Educating Is The New Selling w/ Jon Collins & Tim Mackie

Jon Collins was making a living pioneering short product explainer videos for Silicon Valley startups and tech companies such as Google and Facebook. Early on he identified and developed his skill of taking an extremely complex topic and conveying the central idea in a concise and engaging manner through video. As is so often the case with creatives, he was …

TCP 018: How (and Why) to Think About Your Personal Brand w/ Cal Cagno

How (and Why) to Think About Your Personal Brand w/ Cal Cagno

For many of us, the word brand is something that we associate more with large companies than with our one person solopreneur companies. If we’re employed by another company, big or small, we might not think of our own personal brand at all. The thing is that we all have a brand, and when it comes time to move on …

Authentic Hotel Branding, Not Just A Buzzword w/ Deanna Ting

Authentic Hotel Branding, Not Just A Buzzword w/ Deanna Ting

Do you ever find yourself staying in a hotel in a new city (or maybe one you’ve been to before), and everything about the hotel is so generic that you have no concept of where you are? Maybe the hotel looks theexact same as the one in Detroit, or Toronto, or London or Sydney. Each city is unique and exciting …

What Makes A Brand Image? W/ Kacha Azema

“Every business, every organization, every person in fact, they all have a brand already, whether it is a good brand or not a good brand is up for evaluation.” [14:15] Branding is one of those things that we all know is important to our businesses, but few of us actually grasp how to do it well, or even what elements …

Designing A Brand That Resonates w/ Aruna Mall

Designing A Brand That Resonates W/ Aruna Mall

Whatever business you’re in, I’m guessing one of your aspirations is building a strong, instantly recognizable brand image. We all aspire to the distinctive branding that the Nike Swoosh, or the Apple, well, Apple, conveys to anyone who sees them. The thing is, too many of us stop there, thinking that the logo makes the brand and not the other way …