Why Educating Is The New Selling w/ Jon Collins & Tim Mackie

Jon Collins was making a living pioneering short product explainer videos for Silicon Valley startups and tech companies such as Google and Facebook. Early on he identified and developed his skill of taking an extremely complex topic and conveying the central idea in a concise and engaging manner through video. As is so often the case with creatives, he was …

Is Your Brand In Alignment? How To Fix It w/ Brian Fischer of Ignyte

Is Your Brand In Alignment? How To Fix It w/ Brian Lischer of Ignyte

Brands are a lot like people. The companies and organizations we own or work for all have values, beliefs, and aspirations that they attempt to live up to every day. Sometimes however, our brands begin to drift away from those stated values and the resulting gap is perceived by our clients and customers as an inauthentic brand. Brain Lischer is the …

TCP 018: How (and Why) to Think About Your Personal Brand w/ Cal Cagno

How (and Why) to Think About Your Personal Brand w/ Cal Cagno

For many of us, the word brand is something that we associate more with large companies than with our one person solopreneur companies. If we’re employed by another company, big or small, we might not think of our own personal brand at all. The thing is that we all have a brand, and when it comes time to move on …

Authentic Hotel Branding, Not Just A Buzzword w/ Deanna Ting

Authentic Hotel Branding, Not Just A Buzzword w/ Deanna Ting

Do you ever find yourself staying in a hotel in a new city (or maybe one you’ve been to before), and everything about the hotel is so generic that you have no concept of where you are? Maybe the hotel looks theexact same as the one in Detroit, or Toronto, or London or Sydney. Each city is unique and exciting …

Finding Partners To Bring Your Story To Life w/ Jeremy Enns

Finding Partners To Bring Your Story To Life w/ Jeremy Enns

If you’ve been listening for a while, you probably think like I’m some kind of incredibly gifted orator who never flubs a word or goes off on a tangent. Ok, I jest, I’ve been known to do both of those from time to time (per episode), but I’m ok with that because that’s who I am and is part of …