Why Educating Is The New Selling w/ Jon Collins & Tim Mackie

Jon Collins was making a living pioneering short product explainer videos for Silicon Valley startups and tech companies such as Google and Facebook. Early on he identified and developed his skill of taking an extremely complex topic and conveying the central idea in a concise and engaging manner through video. As is so often the case with creatives, he was …

Grow Your Business Big. Very Big w/ Jon Dwoskin

Grow Your Business Big. Very Big w/ Jon Dwoskin

“I think you’ll do great in college, but I think you’ll learn a lot more from these tapes and people like Brian Tracy than you will college.” [11:00] That was the advice Jon Dwoskin’s father gave him before heading to college, after giving him a set of tapes by Brian Tracy called The Psychology of Success. (Yes, tapes. For a …

Become A Plus One Communicator w/ Jason McCullough

“Most people can talk. Most people can verbally connect some words together and string them into something that resembles a sentence. Very few people can communicate so effectively that people are drawn to them.” [24:15] It’s true, I know for myself at least that (as you’ll hear in the episode) I struggle to communicate as clearly and effectively as I …

What Makes A Brand Image? W/ Kacha Azema

“Every business, every organization, every person in fact, they all have a brand already, whether it is a good brand or not a good brand is up for evaluation.” [14:15] Branding is one of those things that we all know is important to our businesses, but few of us actually grasp how to do it well, or even what elements …

Identifying The Ideas Worth Developing w/ Allan Goetz

How do you know whether an idea is worth pursuing? Personally, I’ve had multiple projects fail because it turned out no one else was as excited about them as I was. Sometimes, however, you just seem to know that you’re onto something with an idea. Some of us call your gut, or God and others call it intuition. Whatever it …