Is Your Brand In Alignment? How To Fix It w/ Brian Fischer of Ignyte

Is Your Brand In Alignment? How To Fix It w/ Brian Lischer of Ignyte

Brands are a lot like people. The companies and organizations we own or work for all have values, beliefs, and aspirations that they attempt to live up to every day. Sometimes however, our brands begin to drift away from those stated values and the resulting gap is perceived by our clients and customers as an inauthentic brand. Brain Lischer is the …

Finding Partners To Bring Your Story To Life w/ Jeremy Enns

Finding Partners To Bring Your Story To Life w/ Jeremy Enns

If you’ve been listening for a while, you probably think like I’m some kind of incredibly gifted orator who never flubs a word or goes off on a tangent. Ok, I jest, I’ve been known to do both of those from time to time (per episode), but I’m ok with that because that’s who I am and is part of …

What Makes A Brand Image? W/ Kacha Azema

“Every business, every organization, every person in fact, they all have a brand already, whether it is a good brand or not a good brand is up for evaluation.” [14:15] Branding is one of those things that we all know is important to our businesses, but few of us actually grasp how to do it well, or even what elements …

3 Steps to Start Defining Your Target Audience

Whether you’re selling delectable gourmet cupcakes or conducting research in your robotics development corporation, you have an audience. And if you think “people who eat pastries” or “people who like technology” are your target audiences, chances are you may be missing out on a huge opportunity for marketing your service. Perhaps the biggest mistake you could make in your marketing endeavors …