Authentic Hotel Branding, Not Just A Buzzword w/ Deanna Ting

Authentic Hotel Branding, Not Just A Buzzword w/ Deanna Ting

Do you ever find yourself staying in a hotel in a new city (or maybe one you’ve been to before), and everything about the hotel is so generic that you have no concept of where you are? Maybe the hotel looks theexact same as the one in Detroit, or Toronto, or London or Sydney. Each city is unique and exciting …

Designing A Brand That Resonates w/ Aruna Mall

Designing A Brand That Resonates W/ Aruna Mall

Whatever business you’re in, I’m guessing one of your aspirations is building a strong, instantly recognizable brand image. We all aspire to the distinctive branding that the Nike Swoosh, or the Apple, well, Apple, conveys to anyone who sees them. The thing is, too many of us stop there, thinking that the logo makes the brand and not the other way …